ReferIndia News I&B Secy urges media & entertainment industry to embrace AI, citing its 'huge' impact

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I&B Secy urges media & entertainment industry to embrace AI, citing its 'huge' impact

Published on: Dec. 2, 2025, 4:05 a.m. | Source: Daily Excelsior

MUMBAI, Dec 1: The impact of AI is going to be huge on the media and entertainment sector, Information and Broadcasting Secretary Sanjay Jaju said on Monday and urged the industry to embrace the technology and make the best use of it. Jaju also said that multiple rounds of proof-of-concept studies are being done at IIT Kanpur for the ambitious direct-to-mobile broadcasting project and many of these are going through a process of stakeholder consultations. “The impact of AI is […]

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