ReferIndia News Next wave of growth will come from smaller towns, say India Inc entrepreneurs

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Next wave of growth will come from smaller towns, say India Inc entrepreneurs

Published on: Nov. 7, 2025, 6:17 p.m. | Source: The Economic Times

India's startup ecosystem is shifting focus to smaller towns and cities. Rising digital access and consumer demand in these areas are driving growth. Companies like Swiggy, Lenskart, Urban Company, and PB Fintech are expanding their reach. This trend signals a new phase of economic and digital development for the country.

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