Pernod Ricard expects India business to beat US on the back of strong macro trends
Published on: Dec. 3, 2025, 1:18 a.m. | Source: The Economic Times
French distiller Pernod Ricard anticipates India will soon be its top global market, overtaking the United States. This growth is fueled by increasing incomes and a preference for premium alcohol among young Indian consumers. The company is focusing on high-growth premium brands and introducing new locally-developed products to capture this expanding market.
