Rasna: Reinventing a Legacy Soft Drink Brand for Today’s India
Published on: Oct. 1, 2025, 11:28 a.m. | Source: Outlook Business
Rasna blends nostalgia with innovation through low and zero-sugar powdered drinks, modern packaging, and global expansion. With 40+ years of legacy, it dominates India’s soft-drink concentrate market and continues to evolve for health-conscious consumers.
