ReferIndia News Why it's time to retire the ‘shrink it and pink it’ formula while designing women’s sports shoes

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Why it's time to retire the ‘shrink it and pink it’ formula while designing women’s sports shoes

Published on: Nov. 18, 2025, 3:02 p.m. | Source: Livemint

Most women still train in footwear shaped by male anatomy. Research and experts point to an urgent need for design innovations that reflect women’s biomechanics and life-stage changes

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